saw this outdoor ad at paya lebar mrt station about work safety by MOM. not sure if it's the best place to put such an ad. yes people do see it but because it's not near any work place. I wonder if it's effective in encouraging work safety. well I hope it will at least create awareness as people see this ad on their way to work. I think social ad campaigns are the toughest to bring your message across in a way people will remember and yet the advertisement isn't too boring. so far, I think I like the gambling act with the little girl and her piggy bank the best!
hmm, I do miss working in advertising alittle.
hmm, I do miss working in advertising alittle.
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