I think the Singapore army has quite good direct mail marketing ideas. I remember during my time, they sent this pseudo book with my name as the cover and entitled along the lines of 'story of my life' and it was a blank notebook inside. but at that time I was pretty impressed by their marketing efforts. but too bad they failed to entice me to join. anyway my sister got this mail from the army again. and they gave this little figurine. didn't see the content of the mail though. well, the conclusion is that the army has alot of money!
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